Browse Author: Kaci Carson articles!

TikTok’s new e-commerce platform, TikTok Shop provides a wealth of opportunity for businesses especially for WooCommerce users. With TikTok’s increasing popularity over the years, gaining over 1 billion monthly active users, the expansion into e-commerce makes it easier than ever for businesses to connect with their customers in a new way. TikTok Shop allows brands to set up shoppable storefronts directly within the TikTok app, providing a new sales channel and exposure to TikTok's user base. By integrating WooCommerce with TikTok Shop, businesses can showcase products in engaging video content and enable seamless on-platform purchasing.

Cash on delivery, or COD, is a payment method that allows customers to pay in cash when their order is delivered. While not as common today as online payments, enabling COD in Shopify gives merchants added flexibility and caters to customers who prefer paying cash. Offering a cash on delivery option can attract buyers who may not have credit cards or don't wish to make an online payment before receiving an order.

Black Friday and Cyber Monday have become two of the biggest annual shopping events, with billions in sales up for grabs. However, the massive spikes in traffic and orders during these holidays can overwhelm unprepared retailers. Thorough planning and analysis is crucial to fully capitalize on these high-volume sales days. This is an opportunity where you as an accountant can provide invaluable guidance and direction.

Understanding and tracking your e-commerce financial statements is an important aspect in managing your business finances. In this article, we'll explain what each financial statement shows, how they relate to each other, and most importantly, how analyzing them properly can positively impact your business.

Shopify Magic and Sidekick are powerful tools for e-commerce stores. For employees and businesses alike, the dawn of AI chatbots most notably, ChatGPT, is a prevalent topic of discussion for all industries at the moment. Currently businesses are asking themselves the question, how can we apply the use of AI in our business for day to day tasks?

Squarespace’s e-commerce platform offers built-in features to build and customize your own website and also possesses the ability to connect with third-party extensions. This unlocks even more opportunities to aid your business in different areas. By installing extensions, you can automate workflows, access valuable data insights, and provide a smoother experience for customers.

As an e-commerce store owner using WooCommerce, you likely want to offer customers various payment options at checkout. WooCommerce supports many popular payment methods, including credit cards, bank transfers, and digital wallets. However, with more payment options comes additional complexity in your accounting procedures.

As an e-commerce business owner, you're aware of the responsibility of accounting and bookkeeping. While it is important to have your own understanding of e-commerce accounting and bookkeeping, there comes a time where it’s necessary to engage with an accounting professional or firm to bear some of the load.

As a Shopify store owner, choosing the right finance and accounting apps (otherwise known as plugins or integrations) can save you a tonne of time and energy. However, with thousands of options available, it can be difficult to determine which Shopify accounting apps are most suitable for your specific store needs. It’s important to focus on plugins that will automate manual processes and provide valuable insights.

Forecasting revenue and profit for e-commerce sales is critical in managing your online business. You may have heard the words revenue and profit used when talking about an income a business makes through sales. Even though words are often used the same way, it's important to distinguish the difference between them.