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Black Friday and Cyber Monday have become two of the biggest annual shopping events, with billions in sales up for grabs. However, the massive spikes in traffic and orders during these holidays can overwhelm unprepared retailers. Thorough planning and analysis is crucial to fully capitalize on these high-volume sales days. This is an opportunity where you as an accountant can provide invaluable guidance and direction.

In this article, we’ve teamed up with Method to share the how integrations are shaping the future of accounting.

The accounting industry is facing a number of challenges, but by staying up-to-date with the latest trends and technologies, firms can position themselves for success in the future. In this article, we’ve delved into the latest research, surveys and trends, as well as spoken to leaders in the space to give you a summary of what you need to know in 2023.

With more accounting technology that help to simplify specific processes than ever, you’ll find that your accounting/bookkeeping firm will need to shift internal processes in order to adapt. No app will be perfect for your existing processes and creating bespoke software is generally too expensive. Instead, you’ll benefit from specializing in key apps from each vertical.

There’s a growing expectation for accountants to have basic skills in data engineering and business intelligence (BI). Typically, this involves understanding how to pull multiple data points in A to B in real-time and then being able to explain this data to clients. In doing so, accountants help their clients make the most of data apps and integrations.

Real-time, reliable data allows you to manage your cash flow based on what’s happening in the present. Though historical data and future projections are important, current data gives you an upper hand. Accountants and bookkeepers can take advantage of accounting integrations and software that automate the process of gathering and organizing data.

What’s the next big thing in accounting technology and how can we stay on top of it all? With tax law in the US being ever-changing and complex, there’s lots of room for disruption in tax prep and tax planning technology. The complexities have also led to a wave of new information and it’s important for accountants to help clients understand what’s reputable.

Being able to narrow down the types of clients your accounting firm services allows you to have more focus and control. It’s important to have a general understanding of the industries your team works the best with. From there, you can start drilling down on specific business sizes and business types that are most suitable for the level of service you want to provide.

Whether a client comes to you with existing solutions in place or not, it’s important as an accountant to recommend the right apps for their situation. Take the time to compare apps and trust your experience when suggesting an ideal solution. Most importantly, focus on deep integrations that can accurately automate the flow of data between apps.

Whether you’re building a tech stack internally for your accounting firm or externally for clients, there are a few key steps to take into consideration. As part of an interview series we’re running with a range of accounting technologists listed on the Amaka Advisor Directory, we spoke to Jamie Smith, Co-Founder and Chief Experience Officer at Amplify Advisors.