Selling on TikTok Shop with WooCommerce: From getting started to boosting sales
Kaci Carson
September 30, 2024
TikTok’s new e-commerce platform, TikTok Shop provides a wealth of opportunity for businesses especially for WooCommerce users. With TikTok’s increasing popularity over the years, gaining over 1 billion monthly active users, the expansion into e-commerce makes it easier than ever for businesses to connect with their customers in a new way. TikTok Shop allows brands to set up shoppable storefronts directly within the TikTok app, providing a new sales channel and exposure to TikTok’s user base. By integrating WooCommerce with TikTok Shop, businesses can showcase products in engaging video content and enable seamless on-platform purchasing.
WooCommerce is a great e-commerce platform option to power your TikTok Shop. Integrating WooCommerce provides important tools to manage your catalog, inventory, shipping, payments and more on your online store, while syncing those products to TikTok. In this article, we’ll go through everything you need to know about getting started with using WooCommerce and TikTok to boost your overall sales.
Getting started with TikTok Shop
Getting started with TikTok Shop takes a few simple steps. The first step is to set up your TikTok Shop in the Business Center. This process involves providing details of your business name, address, and submitting documents for verification. Once the documents have been verified you’ll be asked to add a main bank account to connect to your store for sale purposes.
Next, you can set up the WooCommerce and TikTok Shop plugin. This seamlessly syncs your products from WooCommerce to the TikTok Shop catalog. With the plugin you’re also able to gain access to important data and the current status of your products.
Then, you’re able to customize your TikTok Shop profile. Add a header image, profile photos, etc. to polish your storefront to get started. With the foundation set up, focus next on creating captivating content to showcase products and drive traffic.
Boosting sales with TikTok Shop
Driving sales through TikTok Shop requires an effective promotional strategy. Focus on creating fun, engaging video content that highlights your products and encourages viewers to shop. Consider your plan to increase traffic through utilizing current trends and trending songs as some of the many tactics for organic promotion. You can also run targeted ads directing TikTokers to your storefront.
You can also consider influencer collaborations to tap into their audience to boost sales. Before engaging with influencers, ensure you have a clear agreement template that outlines each party’s responsibilities and compensation. Use TikTok’s analytics, like traffic sources and top-performing videos, to optimize your approach. It’s important to also experiment across multiple formats of video content to determine what resonates most with your audience. The more captivating and optimized your videos and promotions, the better your TikTok Shop will convert views into sales.
The checkout process
TikTok Shop makes it easy for users to discover and view products within the TikTok app but when a user is ready to purchase, they are directed to the seller’s website to complete the transaction. This provides a smooth checkout experience for the customer while keeping key parts of the transaction within the merchant’s control.
Your WooCommerce site handles collecting customer information, processing payments, calculating taxes, and managing shipping and fulfillment. Having checkout occur on your branded website, rather than within TikTok, allows you to provide a customized experience. While TikTok Shop facilitates discovery, your WooCommerce store powers the backend that enables you to actually sell products and fulfill orders the two work together to assist you in running a successful e-commerce business.
TikTok Pixel and retargeting
The TikTok Pixel for WooCommerce is code snippet that sellers can easily install to enable more advanced tracking and retargeting capabilities. The pixel allows you to retarget shoppers who have already engaged with your TikTok Shop content, encouraging them to come back and complete a purchase. You can create customized audiences and run ads specifically targeting previous visitors who didn’t convert.
The TikTok Pixel also unlocks valuable analytics into your toolkit, like content views, adds to cart, purchases, and more. Monitoring these conversion metrics enables you to identify opportunities to optimize your TikTok Shop strategy for improved results. Retargeting audiences and gaining data insights are key ways the TikTok Pixel can boost repeat sales.
Increasing efficiency in store management
An important part in managing a successful TikTok Shop is to remain on top of your business operations, including your accounting. Utilizing a cloud based accounting software. You’re able to store relevant data but also have access to tools and reports to aid you business accounting. When you sync your data between WooCommerce and accounting software, through an accounting integration, you’re able to have access to all you financial data in one place.
Through Amaka’s accounting integration, you’re able to sync all data from your e-commerce platform to your accounting software in a matter of minutes. Accurate, updated data means you’re able to not only access important reports and metrics, but have a broader view of your business performance. Accounting integrations enable you to ensure best practices are maintained while running your TikTok Shop.
Because the data is synced and up to date, you’ll also be able to have streamlined reconciliations which would otherwise require manual efforts and be subject to human error. There are various set up options you can choose from to get started with the integration. Connecting WooCommerce to your accounting software is free to get started and even has the choice of a guided setup option where one of our Amaka team will set up the integration with you over a free 30 minute Zoom session. There are also Premium and Premium+ set up options available to suit the needs of you business. Accounting integration is a valuable tool that is essential in ensuring best practices for your WooCommerce business.
Key takeaways on TikTok Shop and WooCommerce
By leveraging TikTok Shop and WooCommerce, you’re able to create a seamless experience as a store owner in managing your e-commerce sales. By having access to synced and real-time data, you’re not only able to stay on top of your sales but you’re also able to test and implement new strategies that convert to sales. With introducing TikTok Shop as a new way for customers to have access to your products, you’re able to widen your reach, having a direct impact on your business expansion.
What’s next?
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